Results 1-10 of 29
Four Steps to The Epiphany
Hands down the best book you can buy if you're building a business. It's not a bizpop novel and it won't win you over with prose.
It's a step by step guide to avoiding the standard pitfalls of entrepreneurship and getting you to revenue.
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The Entrepreneur's Guide to Customer Development for Tech Startups
The second dissertation on customer development that is swiftly becoming a must read. I'm still working my way through this one a second time. A winner.
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The One Page Project Manager
I found this invaluable when I worked at a large company and I still find that the methodology involved clearly focuses my mind on accountability and simplicity.
Worth the read, even if you use a more complex project management tool.
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How to Win Friends and Influence People
Carnegie believed the financial success is due 15 percent to professional knowledge and 85 percent to "the ability to express ideas, to assume leadership, and to arouse enthusiasm among people." His advice ranges from ancient Chinese philosophy to common sense and is an engaging read. Probably the reason some VCs insist their entrepreneurs read it.
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How the Mighty Fall
Jim Collins wrote this about the problems giant companies run into, but by looking at where big companies fail you can learn where a small startup can outcompete them. Somewhat controversial in some circles due to the research methods, but worth reading.
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The Illusions of Entrepreneurship
This book doesn't debunk any of the myths you're going to go through as a startup. It's about the myths that policy makers buy into while promoting entrepreneurship. I highly recommend it for those promoting entrepreneurship or going into the incubator space. It answers questions like, "Does promoting entrepreneurship boost the economy?"
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The Complete Works of Lao Tzu: Tao Teh Ching & Hua Hu Ching
Lao Tzu's seminal work on leadership is akin to Sun Tzu's masterful "The Art of War". It's even references in Dale Carnegie's "How to Win Friends and Influence People". It's not exactly an easy read as much of his work is fragmentary, but worth the effort.
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Yes!: 50 Scientifically Proven Ways to Be Persuasive
"These are not the droids you're looking for..." now buy this toaster.
Unlike many sales books, this one is backed by credible research by Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini author of the best seller "Influence". Worth forcing your sales guys to read it.
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SPIN Selling
For those having trouble figuring out the transition from consumer to enterprise sales, read this.
Cheesy title, but it stands for Situation - Problem - Implication - Need-Payoff so I'll forgive it. Neil Rackham details the things that work in a small consumer point of purchase sale that will kill you in a large, long sales cycle, enterprise sale.
Oh...and by the way future CEOs...getting an investment is a large, long cycle, sales cycle.
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Steve Blank's Blog
His blog isn't as revolutionary as his book, but his sometimes humorous anecdotes and behind the scenes info on his startup experience is well worth the read.
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Don't let your StartUp become a StopDown